n. 10
ottobre 2011

 

Altri articoli disponibili

Italiano

 

The allure of the Internet
New economy and the vow of poverty
edited by
CATHERINE CANGIA'


  

trasp.gif (814 byte)

trasp.gif (814 byte)

trasp.gif (814 byte)

trasp.gif (814 byte)

The New Economy, also called Internet Economy or Net Economy, was created and developed thanks to the advent of the Internet and applies to all the companies and businesses that use telecommunications, opening to a global market,  lowering  the cost of Management and free and open to a space as the physical location. In this age of electronic revolution, the New Economy could be a real and structural revolution of economy. So  the new economy is whole complex of production activities , goods and services distribution making use of computer and electronic systems. What real advantage for us? The New Economy is based on innovative ideas and above all on information. It is a growing economy which, based on marketing and fair competition, is a very competitive market. Is it interesting for us, consecrated men and women? It can be helpful in the practice of community poverty? It can inspire us to show our products and services? In other words: to buy or not to buy on the Net? We think perhaps that these issues are community bursar’s  responsibility. But it’s not so. It must affect every  member  of religious family as an organized and united corpus.


Use your brain not only your hands


I will not go into the issue from an economic perspective, but I'm just saying it is a totally new concept. In general, when we talk about the New Economy, we are talking about a phenomenon where people who are concerned or as sellers or buyers, use their brains instead of their hands. First, because the innovation, creativity, ideas and speed are more important than mass production, and also because it is an economy where innovation has much value because  it changes the virtual reality. It is not necessary to offer services related to information technology or telecommunications to share in  Net Economy. Even traditional services such as travel agencies, banks, libraries can be accomplished in the manner of Net Economy. In general, e-commerce practitioners, who has an institutional website, who has been reorganized by adopting the new technologies of communication, is in the Net Economy. The Internet is a phenomenon broader than economic and financial dimension. It is a tool that transforms society, it also transforms us that we are part of the company. With the Web was born and continues to develop a new social dimension that is familiar to us consecrated: the size of the community. The major innovation that the Internet has led is this "community spirit" that is rapidly spreading (Cantelmi-Orlando, 2002).


The Network, lived in the most peculiar essence, brings out a new social dimension. He works to build relationships, to give birth to networks of people linked by common interests and needs and, among these, the need to sell or buy and - why not? - to barter. The web society or network society, in the truest sense of the term, is a society that values
​​the community that responds to the needs of interlinked people . You do not you think about it, but the idea of ​​the Net - on this side and beyond the Internet - is very rewarding for people who feel a living part of it (Colaiacovo, 2001). Let us now look closely at the forms  of New Economy  taking in order to understand how best using. Please note that  New Economy is not just  commercial, but also cultural and social phenomenon. Taking over of the company-network, the flexible firm brings to life. You do not need massive and expensive facilities. Let us remember, too.

Save time and money


In practice, what we enjoy? Banking services, primarily, due to the proposal that each bank is to interact from home via  Internet, with direct access to banking services. Lower costs for transactions compared to those required in the traditional door. Besides saving money, saving time that should be taken into equal consideration. Then, the purchase of railway, air and sea tickets, which can avoid the agency fee and be aware of offers that one and then the other company  makes available to customers.


Third, electronic commerce, or the carrying out financial transactions via a computer network. The interaction between the parties takes place without any physical contact, but you can get detailed information about the product, reading the features and seeing photographs or video that show the details. Communication between seller and buyer is fast and effective, the arrival of the product required is, in most cases, immediate. Furthermore, since all those who sell access to the Internet, the competition is fair and open and the buyer has the ability to select different options. For the nature of trade openness on the Net, you can shop in other countries. We’re thinking about the opportunity to purchase books and used books at extremely affordable prices, besides the fact of being able to buy new online bookstores such as exploring them at lower prices. More and more books can be purchased directly by making the downloading computer. So the digital community library will enrich and you can make available purchased materials, on a computer at the service of all. This fosters an attitude of detachment and poverty from a well physically tangible and personal for a common good and that does not invade the space. About it, Lamborghini and Donadel ‘s book (2006) comes with plenty of examples.


To Buy online


If you want to shop in stores by going directly to their own city, there are portals that are devoted to the comparison between prices in the country or one city. Among the best known, include kelkoo.it, trovaprezzi.it, shoppydoo.it. The site mrwallet.it (Mr. Wallet or "Mr. portfolio") compares more than a million products available in more than 500 stores showing  discounted products . In this way the buyer is aware of the proportion of the cost of the same product from different vendors and, therefore, choose where to make their purchases, with good reason, having at heart the economy of their community. Never  the market was more transparent and we can not ignore it. Another opportunity - perhaps to be given to the experience of youngsters in the community - is that of online auctions. Thousands of new and used products you can buy that bidding starts at a minimum proposed by the seller. If no other, in a time of validity of the offer, has a higher bid, the product is ours. I find  very useful  the presence of online auctions, eBay is the prototype for the purchase of spare parts of equipment or items that is hard to find in our city. The extraordinary feature of online auctions is that you can place products or machines that do not use but do not want to throw away. You can buy and sell all, just you have to subscribe. If we can not look directly following  the performance of the product we're selling, we ask for the cooperation of our laity. They will realize that we put in practice a healthy economy, feeling the religious house really like our family. They can also view comfortably online lessons, such as language or computer, and you receive on your computer, immediately, with links for video lessons. So for images, if we have to prepare to project a quality product within the community or for the pastoral. Istock.com sites, fotolia.com, photo.net sell photos to different definitions for internal use.


From sellers


The consideration on the online auction has introduced us to the fact that we have the opportunity to let us know by entering our services and products on the net! To sell
​​handmade things on the Internet is possible and legal. The site shopping.forumcommunity.net explains how to do and helps to set up our stall sales. There are communities that offer handcrafted products. We have a beautiful site etsy.com that allows to create your own virtual store to the enrolled. Should be left to the site a very small percentage of sales. Etsy.com manages a network of creative productions from around the world.


Do not forget to evangelize! After you know the origin of made by hand objects, we could add a message of brotherhood or evangelization. As happened and still happens in the monasteries, which have local production, where the sale was accompanied by a word of kindness, it can happen online. There are forums and communities associated with the virtual craft shops.


There we may radiate a message conveyed through our words. To raise awareness of services such as holiday homes and retreats, school camps environments for self-management is facilitated by the Network. This activity too is part of the great movement of the New Economy. It should inform any future user of our services about the quality and added value we offer. For knowing how to move with skill, consult the book of Legnani (2009) on advertising planning. The famous "studio of reuse" online these are nothing more than markets. If we do not want to create our shop, we invite talented young people  to make objects and sell them. Just they have to sign up by going in the "Sell" and following the instructions to create a store and then giving it a nice name. You must have a PayPal account to process payments and then put their creations issues dividing them by categories. Another window opened on the Net.  should question: What positive effects for our community?
Maybe a more communal and responsible practice of poverty?

Caterina Cangià fma
Facoltà di Scienze della Formazione
Università LUMSA - Roma
sisternet@thesisternet.it

To know more

S. LEGNANI, Pianificazione pubblicitaria. Tra old economy e new economy, Zanichelli, Roma 2009.

B. LAMBORGHINI-S. DONADEL, Innovazione e creatività nell’era digitale. Le nuove opportunità della «Digital Sharing Economy», Franco Angeli, Milano 2006.

G. COLAIACOVO, New economy e capitale umano. Il ruolo dell’istruzione, Anicia, Roma 2001.

T. CANTELMI-F. ORLANDO, Psicologia del trading online, Centro Scientifico Editore, Bologna 2002.